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ROI Certification

Certified ROI Professional

By University Alliance
What can ROI certification do for you?

Certification helps provide assurance that the participant is capable of implementing the ROI Methodology and conducting ROI impact studies. This certification is one of the only processes available to provide employers with evidence and assurance about capability in measurement and evaluation, including return on investment. In addition, the certification is can be an important credential for selecting, placing, compensating, and promoting employees in measurement assignments. The individuals who possess this capability are often in demand, and usually command higher salaries in the marketplace. From the participant's perspective, certification is the validation of specific skills and knowledge.

The principal advantage of certification is the self-satisfaction and confidence in having prescribed skills necessary to implement the ROI Methodology. In addition, certification is often important in securing, maintaining, and progressing in measurement and evaluation opportunities. Certification is often a prerequisite for involvement in benchmark studies, panel discussions, invitations to speak at conferences, writing articles, and publishing case studies. A variety of magazines, journals, and trade publications want certified individuals to develop articles or serve as a reviewer of a book, article or case study.

Certification Skills

The certification process focuses on ten skill sets:

  1. Planning for ROI calculations, including developing data collection, analysis, and project plans
  2. Collecting evaluation data using questionnaires, interviews, focus groups, observations, and business performance monitoring
  3. Isolating the effects of programs using control groups, forecasting, and expert estimation
  4. Converting data to monetary values using standard values, cost data, expert input, databases and estimation
  5. Monitoring program costs to include all direct and indirect costs
  6. Analyzing data, including calculating the ROI
  7. Presenting evaluation data to a variety of stakeholder group
  8. Implementing the ROI Methodology in the organization
  9. Providing internal consulting on ROI to key stakeholders
  10. Teaching the ROI Methodology to key stakeholders

Certification Objectives

The objectives of the certification cover four levels:


After examining the ROI Methodology, participants should have high competence in:

  • The practicality of the ROI Methodology
  • The usefulness of the material
  • Relevance of ROI Methodology to present work
  • Importance of the ROI Methodology to job success now
  • The amount of new information about accountability
  • Intent to use the ROI Methodology
  • Recommendation to others from similar job situations to attend

After completing the master certificate program, participants should be able to:

  • Identify the drivers for ROI accountability
  • Identify and describe the major steps in the ROI Methodology
  • Identify and describe the 12 guiding principles
  • Develop a detailed evaluation plan
  • Describe at least six ways to isolate the effects of a program
  • Describe at least eight ways to convert data to monetary values
  • Identify and analyze intangible measures
  • Calculate the benefit cost ratio and the ROI
  • Communicate ROI data to a variety of stakeholders
  • Implement the ROI Methodology within their organization


After returning to the job environment, participants should:

  • Build a credible business case for ROI in the organization
  • Develop detailed evaluation plans for specific programs
  • Revise/update internal policy/practice on evaluation
  • Select appropriate data collection methods for each impact study to measure a variety of soft and hard data
  • Utilize at least three ways to isolate the effects of programs
  • Utilize at least five ways to convert data to monetary values in impact studies
  • Calculate the return on investment for selected programs
  • Present evaluation data in a compelling and convincing way
  • Provide expert advice and leadership on ROI implementation
  • Brief/teach others on the ROI Methodology


When the ROI methodology is implemented, the following consequences should be realized:

    • Improve the effectiveness and efficiency of programs
    • Expand the implementation of successful programs
    • Redesign or discontinue ineffective programs
    • Build productive relationships with clients and executives
    • Enhance the influence of, and respect for, your function and its contribution to the organization
Category: ROI