Dr. Patti Phillips is President of the ROI Institute. The author and editor of a number of books on the subject of accountability and ROI evaluation, she has implemented the ROI Methodology in private and public sectors, as well as non-profit organizations around the world. She spent 13 years working for a large electric utility; during that time she helped establish Marketing University, a learning environment to support the needs of sales and marketing representatives. Phillips’ academic accomplishments include a PhD in International Development and a Master of Arts Degree in Public and Private Management. She is certified in ROI evaluation and has been awarded the designation of Certified Performance Technologist.