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Mastering ROI Methodology

Master Data Collection and Measurement Techniques

Mastering ROI Methodology

This eight week session builds on the Essentials of ROI Methodology, focusing on how to collect reliable data to use in ROI measurement. The midway point of Villanova University's three course master certificate program, this session explores the data collection, analyzing data, converting data to money, tabulating costs and calculating ROI.

Mastering ROI Methodology

This course is part of a Master Certificate Program


Packages starting at $5,995

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What You'll Learn

Data Collection

  • Data collection issues and levels
  • Matching the collection method to situations
  • Interview design of surveys, questionnaires and focus groups
  • Validity and reliability
  • Action plans and performance contracts
  • Measure the impact


  • Developing control groups
  • Trend line analysis and forecasting methods
  • Data credibility
  • Other isolation methods

Converting Data to Money

  • Hard vs. soft data
  • Steps to converting data to money
  • Standard values
  • Using databases
  • Estimates
  • When not to convert

Tabulating Costs and Calculating ROI

  • Cost categories
  • Overhead allocation
  • Cost estimates
  • Calculating BCR, ROI, and payback periods
  • Proper use of ROI

Credit and Tuition

Ace credit recommendation 3 semester hours. Register today and earn 50 PDUs, 5.0 CEUs for $2,295.

Corporate rate plans are available. Please call 855-300-1473 for more information.

Prices subject to change without notice or obligation. Shipping charges for course materials are not included.